Global Capability Centres Why India Has Emerged As The Most Favoured Destination – Swarajya Mag

In the early 2000s, India became the favourite offshore destination for Business Processing Outsourcing (BPO), otherwise known as call centres by the average middleclass household. Multinational companies across the world, ranging from AOL to MSN, looked at India to capitalise on language proficiency and process intelligence, to drive global customer support.