ET MSME Day 2023: The power of purpose driven work and how MSMEs can retain top talent by aligning their people strategy – The Economic Times

The competitive job market we know has become fierce in recent years, which has made attracting and retaining top talent a challenge for MSMEs. Standing out from the crowd will need the MSMEs to tap into a powerful tool that will not only retain their best employees but also unleash their full potential. And the tool that we are talking about is the power of purpose-driven work.