Regulation needs to go at the same pace as product innovation: Roshni Das – Exchange 4 Media

However, she feels that the need for experimentation is going to continue to exist. But there is also going to be a need for open AI, transparency and explainability. Regulation needs to go at the same pace as product innovation, she added. The dentsue4m Digital Advertising Report 2024 was jointly unveiled by dentsu and the exchange4media Group in Mumbai on Thursday in the presence of industry leaders.