Ad landscape in 2024: Uncertainty looms large as startups face multiple challenges – Exchange 4 Media

From drop in investments to slashed valuations to governance concerns, and retrospective taxes, the Indian startup ecosystem navigated through a series of challenges in 2023 resulting in layoffs, shutdowns and diminished marketing spends. Experts predict that 2024 could be pivotal for startups and advertisers alike, shaping the future of the media and advertising landscape.