Blue Ocean opportunity for startups building for rural India s top 30% market: Accel s Anand Daniel – Money Control

Blue Ocean opportunity for startups building for rural India s top 30% market: Accel s Anand Daniel The top 30 per cent of rural households in India will show an annual spend of approximately USD 540 billion by 2030, says Anand Daniel, partner at global VC fund Accel, about the increasingly aspirational segment that accounts for 52 per cent of rural consumption.