CFO Strategies: Sustaining Cash Flow Amidst Extended Festive Season for ecommerce Startups. – ET CIO

A remarkable 37 per cent surge in ecommerce order volume was observed during the festive fervor and seasonal sales in the year 2023 in comparison to the preceding year of 2022. This surge signifies the rapid acceleration of consumer spending, highlighting the monumental opportunities and challenges faced by ecommerce startups.

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