Govt, ad body mull industry selfregulation to stop unethical dark patterns in advertising

This decision was a result of an interactive consultation with industry stakeholders and top executive from nearly three dozen platforms and industry heads such as Flipkart, Zomato, Amazon, Meta, Google, etc. and the Retailers Association of India, NASSCOM, ONDC and Khaitan & Co. that took place in Mumbai on 13 June.