India’s IT giants confront identity crisis as AI reshapes their employer brand

For more than three decades, India’s information technology services industry embodied one of the most celebrated stories of globalization. Indian top-5 IT services giants- Infosys, Tata Consultancy Services (TCS), Wipro, HCLTech, and Tech Mahindra- built a $250 billion- $300 billion industry that employed more than six million people and transformed India into the world’s back office.