Influencer education: Bridging the gap in understanding ASCI guidelines – The Financial Express

To further reinforce ethical marketing practices, both talent managers and influencers themselves must take an active role in staying updated on the guidelines. They should constantly read about the guidelines and learn from instances happening around them. In the case of any violations or instances where creators or brands fail to adhere to the guidelines, it is crucial to have a well-defined understanding of the consequences and penalties.