Startup Digest: Atomberg becomes an official partner of BCCI, BluSmart joins the surge pricing bandwagon and more – CNBC TV18

Atomberg Technologies , a home appliances startup, has signed a threeyear deal with the Board of Control for Cricket in India (BCCI) as one of the official partners for domestic and international cricket season over 20242026 period. The partnership will begin with the upcoming threematch bilateral T20I series against Afghanistan, starting January 11, 2024.
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