Startups take advocacy route to promote company to potential employees – Money Control

Startups are opting for advocacy programmes by their employees to promote their rewards and recognition policies and learning and development opportunities in an attempt to woo potential recruits amid growing competition. The strategy is a revamp of the traditional mode of presenting a company’s employee value proposition through official social media handles, awards and personalised branding initiatives. Advocacy also results in significant savings in marketing costs compared with celebrity branding.