This Bengaluru based startup is pedalling up a subscription business around kids bicycles – The Indian Express

Since its inception, Gro Club claims to have onboarded around 5,100 active subscribers in Bengaluru with approximately 45 per cent of subscribers hailing from the aspirational class. (Image credit: Gro Club) Our kids go through a behavioural and physical transformation so whatever the products you buy, they literally outgrow them in a span of six months or one year.