Why 2023 was a difficult year for Indian startups, and why 2024 too looks challenging – The Indian Express
A report by NASSCOM and Zinnov said tech startup founders cited cashflow issues, funding availability, and low customer demand as top challenges in 2023. At the same time, a number of firms cropped up hoping to ride the ongoing generative artificial intelligence (AI) wave another trend that could see increased traction in 2024 as AI becomes more mainstream.