There are several factors to consider while establishing your firm, from product design to team recruiting. However, in today s time, digital marketing for startups is equally important, given the number of benefits a business can derive from it. Digital marketing and AI allow startups to deliver tailored experiences to their target audience, increasing engagement, conversions, and overall customer satisfaction.

As the startup ecosystem grapples with a severe funding crunch, layoffs have continued in the first half of 2023. According to estimates by workforce and skilling solutions firm CIEL HR, more than 70 startups have been forced to downsize their operations, affecting over 17,000 employees during this period. As the startup ecosystem grapples with a severe funding crunch, layoffs have continued in the first half of 2023.

The Reserve Bank today permitted startups to raise external commercial borrowings (ECBs) of up to $3 million in a financial year, a move aimed at boosting innovation and promoting job creation. “The borrowing should be denominated in any freely convertible currency or in Indian Rupees (INR) or a combination thereof.

Data compiled by Fintrackr shows that more than 80 startups announced fresh fundraises worth around $461 million in July. This counts 11 growth stage deals worth $280.5 million and 72 earlystage startups raising over $180 million including 16 undisclosed deals. This is the lowest amount of fundraise on a monthly basis since January 2021 or in the past 30 months.

The event is expected to be a dynamic platform fostering ideas, innovators, and Startups by providing them an ecosystem to interact, network, and collaborate with industry, government bodies, and investors making it an ultimate hub of entrepreneurial excellence.

The policy has established criteria to define deep tech startups, considering factors like maturity levels, sector applicability, time frames, geographical boundaries, and contextual relevance. As per the policy, a deep tech startup is characterized by its utilization of earlystage technologies derived from scientific or engineering breakthroughs, which have not been deployed for commercial purposes yet.

Early stage startups The Fuel Delivery, Nexxio raise funding Credit: 123RF.com Homegrown doorstep diesel delivery startup The Fuel Delivery and software as a service firm Nexxio have raised early stage funding, the companies said on Tuesday. The Fuel Delivery has raised $2 million (around Rs 16.4 crore) in its preSeries A funding round from Singapore s Drake Trade and Investment.